Need help working with the media? Want to learn how to pitch a story to an editor? Questions on how to handle the news crew which said they’re on the way to your pharmacy? This Thursday, July 11th – do not miss IACP’s AdvanCE LIVE Webinar on Media Relations! This program is made possible through an unrestricted educational grant-in-aid from Fagron!

IACP’s PR Team, David A. Ball, MS and Greg Turner from Ball Consulting Group, LLC will be presenting Media Relations for Your Pharmacy on Thursday, July 11 at 1:00 pm CT (11:00 PT / 12:00 MT / 2:00 ET). This one-hour webinar will help you to design and implement public relations strategies to grow your business, and will provide the ins and outs of working with the media.

You are busy serving your patients and running a pharmacy, so why do you need to worry about the media and public relations? While this is a perception that is held by many, the media can have a dramatic impact on the way patients and the public perceive your pharmacy. Working with the local media can result in a positive news story about your pharmacy and its specialized services. Not working with the media, on the other hand, can have a very damaging effect upon that perception, particularly in the case of something negative being reported about your pharmacy. Attendees will learn the fundamental steps to successfully work with the media.

Visit http://bit.ly/1a6lnlv for more information and to register.

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