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Written by Guest Blogger Scot Maitland, Founder & Publisher of Pharmacy Marketing Quarterly

Visiting prescribers day in and day out with information about drug shortages, better bases, and problem solving can take a lot out of a marketer. But it can also take a lot out of a prescriber. Sometimes it’s best to go in by giving instead of asking and the National Prescription Drug Take-Back Day is a perfect time to give back.

This year, the National Prescription Drug Take-Back Day is taking place on Saturday April 28 from 10:00 a.m. to 2:00 p.m. all across the United States. Make up a simple on sheet page that explains what the National Prescription Drug Take-Back Day is. How it’s a great opportunity to get rid of any expired or unused samples that physicians may have received from drug reps. Also mention that this is a great opportunity to educate patients on the prescribers’ blog, Facebook page or Twitter account. Maybe include some information on why it’s important to dispose of medications properly (both environmental and for the safety of children and teens.) Of course make sure your logo and contact information is listed as well and let them know if they have any questions about compounds to feel free to contact your pharmacist.

There are marketing opportunities all around and your competition is choosing the obvious. Here’s a challenge to find something to give that isn’t laden with calories and is something that actually benefits not just the physician but patients and the community as a whole. For more on giving to get, we recommend reading The Go-Giver by Bob Burg & John David Mann. To learn more about the National Prescription Drug Take-Back Day and to see a list of locations visit us at Pharmacy Marketing Quarterly.